Discovery
Case study 03Terra Living
Terra Living
A considered storefront for everyday spaces.
Editorial discovery and useful product detail come together in a warm ecommerce experience built around how people make a home.
- Client
- Terra Living
- Industry
- Home and living
- Services
- Brand strategy, ecommerce UX and storefront design
- Client
- Terra Living
- Industry
- Home & Living
- Technology
- WooCommerce
Overview
Warm editorial discovery, grounded in useful product detail.
Terra Living needed a digital experience that could carry the warmth of the collection without making the catalogue difficult to navigate.
We organised inspiration, collection browsing and product information as one continuous journey so customers can move from a feeling to a confident choice.
Brief & objectives
Client Requirements
Core project mandates [04 key focuses]
- 01
Editorial collections
Create inviting entry points that connect rooms, moods and products.
Discovery - 02
Clear catalogue structure
Make categories and product families easy to scan across devices.
Navigation - 03
Thoughtful product pages
Balance visual storytelling with useful product detail.
Confidence - 04
Reusable content patterns
Let the team publish new collections without losing consistency.
Scale
Challenges
03 — 10A home collection has to feel considered before it can feel shoppable.
Inspiration and information had to work together.
The experience needed to preserve warmth while making a broad catalogue simple to enter and understand.
Material character
Make detail legible through a screen
The visual system had to communicate texture, finish and atmosphere without physical contact.Product clarity
Put reassurance near the decision
Useful information needed a consistent hierarchy on every product page.Consistency
Keep the experience coherent as the catalogue changes
Reusable patterns had to support future collections and editorial updates.Solutions
04 — 10Editorial warmth. Commerce clarity.
A storefront that feels like the collection.
The experience pairs expressive collection moments with a disciplined structure for browsing and product detail.
Editorial discovery
Collections that invite exploration
Large visual moments and concise narratives help customers enter the catalogue through rooms, moods and everyday use.
Curated collectionsRoom-led discovery
Material stories
WarmCatalogue experience
A broad range made easier to navigate
Clear categories, consistent cards and responsive navigation keep product discovery useful on every screen.
Catalogue systemResponsive patterns
- 01Browse
- 02Compare
- 03Select
Product storytelling
Detail where confidence is built
Thoughtful product pages connect imagery and brand context with the information customers need to make a choice.
Product detailVisual proof
- 01See
- 02Understand
- 03Decide
Selected views
The solution in practice
01 Warm contemporary Terra Living interior
Project view