Autoedit Productions

Industry: Advertising Post-Production | Engagement Model: End-to-End Digital Partner (2015 Present)

Uniform Word Cloud
Website Design & Development UI/UX Redesign Feature Enhancements Brand Expansion Support

Autoedit Productions is one of Mumbai's premier ad post-production houses, delivering high-end editing, DI, VFX, and finishing services for India's top brands and agencies. In 2015, Resurgam Digital was commissioned to build their first digital portfolio. Since then, our relationship has grown into a trusted partnership spanning over 9 years culminating in a complete redesign and relaunch of their website in 2023 to align with their evolved creative direction and expanding portfolio.

Visit the website

The Challenge

Autoedit’s legacy site had become functionally outdated. With the volume and quality of their portfolio growing rapidly, they needed a modern platform that could resolve:

Outdated UX

Present a fresh creative identity with high interactivity, visual finesse, and cinematic structure

Low discoverability

Offer smart filters & discoverability across various work categories & industries

Media Library Handling

Showcase over 470+ videos from top campaigns across industries

No hiring integration

Streamline internal workflows like hiring and inquiry management

Our Solution

Creative & Custom UI/UX

- Designed a fully bespoke user interface emphasizing color theory, typographic harmony, and motion-based interactivity
- Added a subtle moving background gradient to enhance creative depth

Dynamic Portfolio Engine

- Built an advanced filtering system using work categories and industry types
- Optimized backend to efficiently handle 470+ high-quality video embeds
- Developed a modular content structure for future scalability

Mobile Optimization

- Prioritized a mobile-first experience with responsive design across devices

Functional Enhancements

- Micro Job Portal: A dedicated section for hiring needs, allowing candidates to apply directly.
- WhatsApp-Linked Contact Form: A system that instantly pushes inquiries to the clients WhatsApp for faster response
and accessibility.

RESULT

MAINTAINED

9+

Years of Client Relationship

SCALED TO

450+

Videos with Advanced Taxonomy

ACHIEVED

41%

Increase in Mobile Engagement

Impressed by the strategic redesign and functional delivery, Autoedit onboarded Resurgam Digital for the digital transformation of their second venture under the same ownership Pet Essentials, a D2C pet wellness brand.

Next Item

Maricham

Privacy Preference Center

Privacy Preferences