THE CHALLENGE

Magento 1 was reaching end-of-life, with increasing security vulnerabilities.

The UI lacked responsiveness and mobile performance.

The client wanted to launch a multistore, multicurrency experience with regional flexibility

Needed a fresh brand presentation and conversion-focused structure

Required integration with third-party tools for logistics, reviews, and customer engagement.

OUR SOLUTION

Resurgam Digital delivered a fully customized Magento 2 multistore solution, layered with thoughtful UX design and backend flexibility tailored for global scaling.

  • Created a visually bold and performance-first interface, emphasizing watch durability, contrast, and nighttime appeal

  • Introduced a Day/Night view toggle to mirror the glow-in-the-dark USP of Nite watches — a distinctive product-centered design element

  • Rebranded key pages with tactical typography, outdoor backdrops, and a sleek, rugged tone

  • Seamlessly migrated product data, user accounts, orders, and content from Magento 1 to Magento 2

  • Ensured backend stability while introducing new modular systems for promotion and performance

  • Built-in support ticketing system for direct query management

  • Loyalty points engine to drive repeat purchases

  • Integrated with:

    • Shiptheory for shipping automation

    • Trustpilot for review gathering

    • EPOS system for retail sync

    • Product feed management tools for external ads

  • Developed a multicurrency store supporting regional pricing logic

  • Crafted SEO-optimized content across product and category pages

  • Implemented mobile-first performance upgrades, compressing image weight and improving interactivity

  • Reorganized homepage and PDPs with clear CTAs, trust badges, and urgency-driven elements

120% increase in mobile conversion rate within the first 3 months post-launch

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