
Nite Watches is a UK-based premium watch brand known for its high-luminosity tactical watches designed for adventurers, military personnel, and night-sport athletes. Their original Magento 1 store had become outdated, both in terms of performance and UX, and they needed a modern infrastructure to meet growing mobile traffic and cross-border demand.
Resurgam Digital delivered a fully customized Magento 2 multistore solution, layered with thoughtful UX design and backend flexibility tailored for global scaling.
Created a visually bold and performance-first interface, emphasizing watch durability, contrast, and nighttime appeal
Introduced a Day/Night view toggle to mirror the glow-in-the-dark USP of Nite watches — a distinctive product-centered design element
Rebranded key pages with tactical typography, outdoor backdrops, and a sleek, rugged tone
Seamlessly migrated product data, user accounts, orders, and content from Magento 1 to Magento 2
Ensured backend stability while introducing new modular systems for promotion and performance
Built-in support ticketing system for direct query management
Loyalty points engine to drive repeat purchases
Integrated with:
Shiptheory for shipping automation
Trustpilot for review gathering
EPOS system for retail sync
Product feed management tools for external ads
Developed a multicurrency store supporting regional pricing logic
Crafted SEO-optimized content across product and category pages
Implemented mobile-first performance upgrades, compressing image weight and improving interactivity
Reorganized homepage and PDPs with clear CTAs, trust badges, and urgency-driven elements