Industry: FMCG – Cold-Pressed Oils, Organic Health Products
Engagement: eCommerce Transformation
Overview
JIVO Wellness is a leading FMCG brand in India, known for its cold-pressed oils, organic ghee, apple cider vinegar, and health-forward consumables. Their original website served only as a digital brochure, linking users to product pages on Amazon, Flipkart, and other marketplaces.
The team at JIVO wanted to transition into a direct-to-consumer (D2C) model, where they could own the entire customer experience — from education to conversion to retention.
The Challenge
JIVO's digital presence needed more than a facelift — it needed a complete business shift:
- From traffic redirection to retention
- From generic product listings to value-driven storytelling
- From basic site browsing to a seamless and optimized customer journey
Our Solution
We created a tailored, feature-rich WooCommerce experience that allowed JIVO to own the customer journey while enhancing brand identity, usability, and backend functionality.
Strategic UI/UX Design
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Designed a seamless product discovery journey using clean information architecture, visual balance, and typographic storytelling
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Created benefit-led product pages highlighting usage, nutritional facts, certifications, and customer benefits in scroll-anchored blocks
Conversion-Optimized Storefront
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Introduced WhatsApp API integration for direct customer interaction and quicker query resolution
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Implemented email automation flows (abandoned cart, order confirmation, feedback request, promo campaigns)
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Set up advanced discount rule engine with coupons, cart-based conditions, and flash promotions
Technical & Backend Enhancements
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Built on WooCommerce with a performance-optimized theme and scalable backend
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Integrated secure payment gateways, wallet options, and dynamic shipping logic
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Ensured responsive design across devices and low-latency performance
Content & Copy
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Wrote SEO-optimized, benefit-led product descriptions that educate while selling
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Integrated educational content blocks across the site — e.g., “Why Cold Pressed?” and “How to Use Apple Cider Vinegar”
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Ensured content structure supported both first-time visitors and returning buyers
Enabled JIVO to own their customer base and reduce dependency on third-party marketplaces.
Increased engagement by offering a personalized, educational experience for each product
Created a scalable, self-managed eCommerce platform with long-term retention hooks via automation.
Delivered a store that visually aligns with JIVO’s health-focused, trust-driven brand identity.
